DekaMarkt Heemstede interior vegetables

Family owned supermarket chain DekaMarkt needed its shops to better reflect customer needs. Sandenburg-DST took this notion from idea to realisation at the first pilot store in just thirty weeks. The result is a radically new and ‘green’ shop format, that focuses on celebrating craftsmanship.

Despite the Covid-19 crisis we managed to hold digital work sessions with the DekaMarkt team and develop in co-creation the new DekaMarkt format. The strategy and vision provided the base for the design. Strategic partners in store renovations, foodservice, lighting, retail advising and brand strategy were involved in its further development.

DekaMarkt Heemstede interior butcher

The result can currently be experienced in the prosperous village of Heemstede, 20 minutes drive from Amsterdam. The new brand motto is Daily Inspiring, Refreshingly Responsible and Exceptionally Attentive. DekaMarkt still offers a high quality fresh assortment of meats, bread, vegetables and fruits. These products have been placed in the heart of the shop, brought together in Deka’s Kitchen, the Butcher, the Vegetables and Fruits Market and Inspiration Island. Interspersed with fascinating stories on DekaMarkt’s fresh produce suppliers, and top tips for your next fresh meal.

DekaMarkt Heemstede interior bakery
DekaMarkt Heemstede interior cheese

“We worked very well together. I got to know Sandenburg-DST as a very involved partner, bubbling with excitement. Exactly what we wanted to achieve in our stores too.”

Marco Maatman, brand and formula specialist DekaMarkt

Specific attention was also paid to healthy take-away food, fast-lane shopping and a larger assortment of products. The red sales aisle stands out, a very coordinated display of all special food presentations in one area of the shop. Ultimately DekaMarkt noffers a shopping format that is unique for the Netherlands with its customer focus and high standard of fresh produce.

Since 2021 the format has been rolled out to other locations of DekaMarkt.

DekaMarkt Heemstede QR
DekaMarkt Heemstede interior action
DekaMarkt Heemstede interior cool
DekaMarkt Heemstede interior flowers

Project team

Portret picture Cristina Zanon

Cristina Zanon

Brand Design Lead

Joram Meruwella

Spatial Design Lead

portret picture Rogier Sterk

Rogier Sterk

Director Concept Development

Jamie van de Bilt

Brand Designer

portret picture Lars de Groot

Lars de Groot

Experience Designer

Markus Konings

CEO Sandenburg-DST

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