Jan Linders

Jan Linders interior cheese

Jan Linders  is a strong regional supermarket chain, distinguishing itself by positioning as THE supermarket of the South with the best fresh produce. To further build on this position Jan Linders asked Sandenburg-DST for support.

Jan Linders interior kitchen

Ever since we introduced our new formula, our turnover per sqm has grown an average 70%. We now have more customers, more transactions and a higher total turnover per customer.”

Ruth Linders, unit manager fresh produce, Jan Linders Supermarkets

Jan Linders interior vegetables&fruit

We were able to provide that support by creating more customer experience and a stronger brand identity on the shop floor. For instance a concept for several fresh produce corners, such as meat and vegetables, the bakery and Jan Linders’s kitchen. The latter is a treat island focusing on meals and fresh meats, tapas and cheese. All branches featuring Jan Linders’s kitchen have seen growth in both turnover and customer satisfaction.

Jan Linders interior bread

Project team

portret picture Rogier Sterk

Rogier Sterk

Director Concept Development

Markus Konings

CEO Sandenburg-DST

Jamie van de Bilt

Brand Designer

Take a look:

Jan Linders